3rd
Get your motor runnin'/Head out on the Clearview Hwy
So I’m designing a map to print out, and I want to make larger Interstate icons to label the roads. You know, the shield in red white and blue. I grab that image and wipe out the current road number, and as I go to insert the correct interstate number I recall a story earlier this year about a new font that was designed for roadway signs. It’s called Clearview Hwy, and the research and work that went into its design is quite impressive.
So I do a search, pop over to that site, and see that you have to buy the font. Fine, I’m a dabbler not a designer and mostly I download free fonts but I have on occasion paid a few bucks. Then I click Buy. Yowza.
Never bought a real commercial font before, and I think I can safely say I never will. Did you know typefaces cost hundreds of dollars?